Mercer Learning - Digital Foundations On-demand – Online Learning Modules

Fee includes 25 user licenses to a 9.5-hour self-paced program.

Ideal for:

• “Digital Translators” who partner with cross-functional groups to get work done (e.g. IT, product, engineering and marketing).
• Individual contributors — impacted by digital change in the next 6–18 months.
• Managers where a digital platform is a key part of their development plan and business strategy.
• Individuals looking for a career change into a digital field.
• Individuals motivated to explore options before investing in further education.
• Team members with little or no prior exposure to digital concepts.

Features:

• World-class curriculum created and delivered by real industry experts.
• Mini-assessments that assess digital literacy.
• Access anywhere, anytime.

Curriculum:

6 Units | 24 Lessons

1. Be customer-centric: Explore the new customer decision journey including conducting user research, defining your user’s problem and creating personas.
2. Experiment: Experiment and apply lean principles, design an A/B test, and learn usability testing basics and prioritizing features.
3. Practice agile methods: This unit focuses on agile development, user stories, agile ceremonies and managing your work with agile.
4. Activate growth: Discover the value of objective-first marketing and build an understanding of the foundations of e-commerce.
5. Be data-driven: The data framework, data acquisition for marketers, finding the right data, exploring relationships through data visualization
6. Evaluate trends: Step into the future with this unit on augmented and virtual reality, chatbot, AI for marketers and APIs and algorithms.